Digital marketing tools are resources and techniques that you can use in your online business to attract, engage and convert large numbers of customers.
If you have just started your own online business, you may find yourself a little confused with all different digital marketing tools that are out there. Which do you use and which do you ignore? Or, if you have been running an online business for some time, you may not be getting the sort of results you want.
The digital marketing tools listed below are the ones that you must use in your business. Yes there others, but they should only be used once you have these 5 options in place.
Email marketing is still the most effective online marketing tactic. When people have given you permission to email them about your products and services, they are definitely a warm prospect. Make the most of your digital marketing by placing an email address capture box on your website.
2. Content Marketing
The foundation of content marketing is that if you provide reliable and valuable information to potential buyers, they will inevitably become loyal and regular customers. Avoid the constant hard sell as this turns people off. Content does not just have to be words on a page. It can be videos, infographics, illustrations or photos, podcasts or online seminars.
3. Video Marketing
Video is used to entertain and educate. Millions of people use YouTube every month and this gives you the opportunity to reach a substantial audience who are looking to buy your products and services. If you’re not marketing on YouTube on a regular basis, put it at the top of your to-do list.
4. Search Engine Marketing
Search engine marketing is one of two types off digital marketing. One is when you spend money on a pay per click (PPC) campaign. This is where you pay each time your ad is clicked when it appears on a search engine result. The other is search engine optimization where you develop non-paid, or organic, results in search engines listings so that your business appears at, or near, the top of the results.
5. Social Media Marketing
Social media enables you to connect with your target market, boost your visibility, generate leads and make sales. It’s an effective medium to post valuable written content and great images to drive traffic back to your website. Don’t forget to market your best content on discussion boards, groups and forums, particularly in places like Facebook groups.